Have been here about three times in my time lived in Chiang Mai. Its a place to fulfill the desire of Japanese food at a fairly good price. Its usually busy when I do go. Food is organized nicely in the trays. Definitely Asian portions, so don't go famished. Booths are closer together than in normal restaurants, giving it a bit cozier feel. Hardly ever see a Westerner there. Pay at counter when you leave.