As a Pennsylvanian born, Hershey's is always an attraction if its in the city I'm in. After visiting the over-crowded Times Square Hershey's place, I was pleasantly surprised by Chicago's version of it. I went on a week day, and it wasn't busy at all - it just smelled overwhelmingly of chocolate (this in my opinion is a plus point). The cafe is adorable, with the most amazing desserts. I strongly recommend getting the Hershey's Milk Hot Chocolate and a S'mores bar!